Milan: A new chapter

A new chapter unfolds with the opening of the new Ferragamo store on Via Montenapoleone, dedicated to women’s collection. Meticulously crafted by Vincent Van Duysen Architects and shaped by the aesthetic vision of Creative Director Maximilian Davis, the new boutique gives a contemporary interpretation of a long tradition, constant innovation, and artisanal mastery.

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To celebrate the occasion, a special edition of the iconic Hug Bag dedicated to Milan is being introduced, exclusively available for purchase at the new store. The distinct embracing shape with the Gancini clasps is now rendered in black and “Giallo Milano” – Milan yellow - as a homage to the vibrant and dynamic spirit of the city.

Make every Ferragamo accessory truly yours and unique. Discover our personalisation service and have your initials embossed on your new icons.

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FOTOCULT Blog by Glaphyra Gusenbauer